The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
DDB Communications Group
Client
Title
Category
Award
Points
Hashtag Killer Case Study
Agency: DDB NY / New York
Client: Water is Life
Category: Innovation in Branded Content / Single
Points: 25.0
Park Assist Technology
Agency: DDB / Sydney
Client: Volkswagen Australia
Category: Out Of Home / Billboards - Campaign
Points: 25.0
Don?t make up and drive
Agency: DDB Tribal Group / Berlin
Client: Volkswagen
Category: Online Films & Video / Short Form - Single
Points: 25.0
Hashtag Killer: #FirstWorldProblems
Agency: DDB NY / New York
Client: Water is Life
Category: Integrated Branding / Public Service Campaign
Points: 15.0
Summer Sale Excitement Campaign
Agency: adam&eveDDB / London
Client: Harvey Nichols
Category: Magazine / Full Page or Spread - Campaign
Points: 15.0
Park Assist Technology
Agency: DDB / Sydney
Client: Volkswagen Australia
Category: Newspaper / Full Page or Spread - Campaign
Points: 15.0
Move On
Agency: DDB Tribal Group / Düsseldorf
Client: Deutsche Telekom
Category: Television / Specials or One-time Screenings
Points: 15.0
Press to play
Agency: DDB / Paris
Client: Playboy
Category: Consumer Television / 60 Second - Campaign
Points: 15.0
Hashtag Killer
Agency: DDB New York / New York
Client: Waterislife
Category: Interactive Advertising / Public Service/Non-Profit
Points: 15.0
Our Food. Your Questions.
Agency: Tribal DDB / Toronto
Client: McDonald's Canada
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 15.0
Diversity
Agency: DDB / New York
Client: Bill Bernbach Scholarship
Category: Craft / Typography - Series
Points: 10.0
Don't make up and drive
Agency: DDB Tribal Group / Berlin
Client: Volkswagen
Category: Non-Broadcast / Online
Points: 10.0
I'm Amazing
Agency: DDB / Hong Kong
Client: McDonald's
Category: Spatial Design / Indoor Spaces
Points: 5.0
Don't make up and drive
Agency: DDB Tribal Group / Berlin
Client: Volkswagen
Category: Branded Content / Online
Points: 5.0
The cumulative effect of knowledge
Agency: Interbrand / New York
Client: Interbrand
Category: Self-Promotion / Single or Series
Points: 5.0
Art Series
Agency: DDB NY / New York
Client: NYC Ballet
Category: Collateral Design / Promotional Items - Single or Series
Points: 5.0
Wrigley Business Cards
Agency: DDB / Sydney
Client: Wrigley
Category: Brand Identity / Brand Identity - Single
Points: 5.0
Who Cares?
Agency: DDB / Stockholm
Client: Swedish Armed Forces
Category: Experiential Advertising / Events and Competitions
Points: 5.0
The Rubber band
Agency: DDB / Singapore
Client: Singapore Raffles Music College
Category: Public Service / Promotional Items - Single or Campaign
Points: 5.0
Faile Tower
Agency: DDB / New York
Client: NYC Ballet
Category: Spatial Design / Indoor Spaces
Points: 5.0
Continuum
Agency: DDB / Johannesburg
Client: Honda
Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Points: 5.0
Keep fighting the good fight 2
Agency: DDB / New York
Client: Art Directors Club
Category: Public Service / Posters - Series
Points: 5.0
Chaos In Your Town
Agency: DDB / Chicago
Client: State Farm
Category: Websites / Services
Points: 5.0
Who Cares?
Agency: DDB / Stockholm
Client: Swedish Armed Forces
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
The Winter Adjusted Bear
Agency: DDB / Stockholm
Client: Volkswagen Sweden
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Hashtag Killer
Agency: DDB / New York
Client: WaterisLife
Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 5.0
Our Food. Your Questions.
Agency: Tribal DDB / Toronto
Client: McDonald's Canada
Category: Social Media / Best Use of Social Media/Facebook
Points: 5.0
Hashtag Killer
Agency: DDB / New York
Client: WaterisLife
Category: Social Media / Best Use of Social Media/Facebook
Points: 5.0
The Sound of Creation
Agency: DDB & Tribal Amsterdam / Amstelveen
Client: Philips
Category: User Experience Design / Visual Design
Points: 5.0
Hashtag Killer: #FirstWorldProblems Anthem
Agency: DDB NY / New York
Client: Water is Life
Category: Non-Broadcast / Short-form
Points: 5.0
Who Cares?
Agency: DDB / Stockholm
Client: Swedish Armed Forces
Category: Public Service / Outdoor - Single
Points: 5.0
Love Thyself - Kit
Agency: adam&eveDDB / London
Client: Harvey Nichols
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Summer Sale Excitement - Excitement Blonde
Agency: adam&eveDDB / London
Client: Harvey Nichols
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Melon
Agency: DDB / Hong Kong
Client: Clorox
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Leaflet
Agency: DDB Tribal Group / Berlin
Client: Henkel Loctite
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Love Thyself
Agency: adam&eveDDB / London
Client: Harvey Nichols
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Glad Cling Wrap
Agency: DDB / Hong Kong
Client: Clorox
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Love Thyself
Agency: adam&eveDDB / London
Client: Harvey Nichols
Category: Out Of Home / Billboards - Campaign
Points: 5.0
Summer Sale Excitement Campaign
Agency: adam&eveDDB / London
Client: Harvey Nichols
Category: Out Of Home / Billboards - Campaign
Points: 5.0
Forgiveness
Agency: DDB NY / New York
Client: McDonald's
Category: Out Of Home / Billboards - Campaign
Points: 5.0
Paris
Agency: DDB DM9JaymeSyfu/Digit / Makati
Client: MotoItalia Philippines
Category: Collateral / Posters - Single
Points: 5.0
Summer Sale Excitement Campaign
Agency: adam&eveDDB / London
Client: Harvey Nichols
Category: Collateral / Posters - Campaign
Points: 5.0
Fight for literacy
Agency: DDB / Paris
Client: ANLCI
Category: Public Service / Newspaper or Magazine - Campaign
Points: 5.0
Fight for literacy 2
Agency: DDB / Paris
Client: ANLCI
Category: Public Service / Newspaper or Magazine - Campaign
Points: 5.0
The Other Half
Agency: adam&eveDDB / London
Client: John Lewis
Category: Consumer Television / Over 60 second - Single
Points: 5.0
Fight for literacy
Agency: DDB / Paris
Client: ANLCI
Category: Public Service / Outdoor - Campaign
Points: 5.0
Two Sides
Agency: DDB / Chicago
Client: Field Museum
Category: Public Service / Radio - Single
Points: 5.0
Smoking, Grape, Forge
Agency: DDB Canada / Vancouver
Client: Big Sisters of BC Lower Mainland
Category: Public Service / Television - Campaign
Points: 5.0
Client:
Water is Life
Title:
Hashtag Killer Case Study
Category:
Innovation in Branded Content / Single
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Life Cycle
Title:
Life Cycle
Category:
Transit / Campaign
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Volkswagen Australia
Title:
Park Assist Technology
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
Don?t make up and drive
Category:
Online Films & Video / Short Form - Single
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Water is Life
Title:
Hashtag Killer: #FirstWorldProblems
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Harvey Nichols
Title:
Summer Sale Excitement Campaign
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Volkswagen Australia
Title:
Park Assist Technology
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Deutsche Telekom
Title:
Move On
Category:
Television / Specials or One-time Screenings
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Playboy
Title:
Press to play
Category:
Consumer Television / 60 Second - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
NYC Ballet
Title:
Faile Case Study
Category:
Experiential
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Waterislife
Title:
Hashtag Killer
Category:
Interactive Advertising / Public Service/Non-Profit
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
McDonald's Canada
Title:
Our Food. Your Questions.
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Bill Bernbach Scholarship
Title:
Diversity
Category:
Craft / Typography - Series
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Don't make up and drive
Category:
Non-Broadcast / Online
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
McDonald's
Title:
I'm Amazing
Category:
Spatial Design / Indoor Spaces
Award:
2013 Design Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Don't make up and drive
Category:
Branded Content / Online
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Interbrand
Title:
The cumulative effect of knowledge
Category:
Self-Promotion / Single or Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
NYC Ballet
Title:
Art Series
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Wrigley
Title:
Wrigley Business Cards
Category:
Brand Identity / Brand Identity - Single
Award:
2013 Design Merit Award
Points:
5.0
Client:
Swedish Armed Forces
Title:
Who Cares?
Category:
Experiential Advertising / Events and Competitions
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Singapore Raffles Music College
Title:
The Rubber band
Category:
Public Service / Promotional Items - Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
NYC Ballet
Title:
Faile Tower
Category:
Spatial Design / Indoor Spaces
Award:
2013 Design Merit Award
Points:
5.0
Client:
Honda
Title:
Continuum
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Art Directors Club
Title:
Keep fighting the good fight 2
Category:
Public Service / Posters - Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
State Farm
Title:
Chaos In Your Town
Category:
Websites / Services
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Swedish Armed Forces
Title:
Who Cares?
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Volkswagen Sweden
Title:
The Winter Adjusted Bear
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
WaterisLife
Title:
Hashtag Killer
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
McDonald's Canada
Title:
Our Food. Your Questions.
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
WaterisLife
Title:
Hashtag Killer
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Philips
Title:
The Sound of Creation
Category:
User Experience Design / Visual Design
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Water is Life
Title:
Hashtag Killer: #FirstWorldProblems Anthem
Category:
Non-Broadcast / Short-form
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
Swedish Armed Forces
Title:
Who Cares?
Category:
Public Service / Outdoor - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Love Thyself - Kit
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Summer Sale Excitement - Excitement Blonde
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Clorox
Title:
Melon
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Henkel Loctite
Title:
Leaflet
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Love Thyself
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Clorox
Title:
Glad Cling Wrap
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Love Thyself
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Summer Sale Excitement Campaign
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
McDonald's
Title:
Forgiveness
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
MotoItalia Philippines
Title:
Paris
Category:
Collateral / Posters - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Summer Sale Excitement Campaign
Category:
Collateral / Posters - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
ANLCI
Title:
Fight for literacy
Category:
Public Service / Newspaper or Magazine - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
ANLCI
Title:
Fight for literacy 2
Category:
Public Service / Newspaper or Magazine - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
John Lewis
Title:
The Other Half
Category:
Consumer Television / Over 60 second - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
ANLCI
Title:
Fight for literacy
Category:
Public Service / Outdoor - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Field Museum
Title:
Two Sides
Category:
Public Service / Radio - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Big Sisters of BC Lower Mainland
Title:
Smoking, Grape, Forge
Category:
Public Service / Television - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
